Gorgeous and gritty! This video is only the beginning. LadyBowTie is geared-up to introduce a brand new clothing line, inspired by the hard working, salt-of-the-earth, iconic American workers of Mack® Trucks! Mack® Black Label is being unveiled to the public at PROJECT Las Vegas, February 13-15.
The brand signature you may not recognize; they are using a vintage Mack Truck logo which was pre-bulldog and just so happens to be very, very cool.
This clothing line struck a nerve with me 1) Mack Trucks is an institution formerly headquartered in my hometown, Allentown, PA. Growing up, every other home had someone raising their family on wages from Mack Trucks. 2) I remember my husband’s recent rant, “I went shopping for a shirt and they all had ridiculous colors and like dragons on them. I couldn’t find one thing that was me. My style is extinct.”
We need this. Menswear needs this.
TOMORROW I am very excited to share with you an *Exclusive* sneak peek at what Mack Black Label looks like! That’s right folks, I’ve got the clothes and you are going to see them first before anyone else!
In the meantime, check out Mack Black Label on Facebook and “Like” them. They have some great photos of what their booth for PROJECT is going to look like including an antique Mack.
