When you have brick & mortar retail store you have a good count on who your neighbors are and who your competition is. When you have an online store you take that competition and multiple it by a million (you also have that many potential customers if you can reach them). Building a loyal customer base and attracting new customers is incredibly hard online and you can easily be forgotten or lost in the millions. You have to constantly stay at the forefront of their minds which is a 24 hour-a-day job. If you are or your friends have online businesses, Ebay or Etsy shops don’t forget to share, like and pin their wares. Every little bit helps and word of mouth is the best possible advertising. Thank you and don’t forget to Support Small Online Business.
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